We talk to Cherry Red fashion store businesswoman GINA FITZGERALD about her take on a life in fashion ...
If you died and went to fashion heaven, cherryred.com.au is where you would wake up. It has everything your little style-queen self could imagine. By everything we mean everything. Clothes, shoes, hats, jewellery, scarves bags, gift vouchers and it’s hard to believe, but that list continues.
This online boutique is what you’ve been waiting for. They know real women and they know fashion. And how do we know this? They have a store in the town of Mudgee, which opened six years ago and ever since the ladies of Mudgee have become quite the fashionistas - no wonder the place is fast getting a reputation as a gourmet and style haven.
Before you ask - no they’re not dressing in country-esque attire, these ladies look as though they’ve been plucked out the hottest Sydney night spots and uber hip cafes and are now using the streets of Mudgee as their very own catwalk. Mudgee fashion is changing for the better and we’re playing the blame game. Cherry Red – take a bow.
If you don’t believe us, check out Cherry Red's woman in charge, Gina Fitzgerald. That girl has it all going on and then some.Even while five months pregnant with her second child, those sky high heels and mini dresses are ticking all the right boxes.
We spoke to Gina herself about getting into online fashion and what she'll be wearing (and what she’ll be throwing out) this season. Check out what style advice you should seriously consider following:
When and why did you get into the Fashion Industry?
It was about a decade ago that I realised my passion was leading me into a life path working in fashion. I love what fashion can do for women - it can help you create your own look and style and make a bad day a good one.
You’re entering a really competitive online market, what sets ‘Cherry Red’ apart from other online fashion boutiques?
Our unique and broad range of fashion labels all at one fabulous user-friendly website where we dress you from ‘head to toe’ as well as show you ‘what to wear’ items with, allowing you to put together your season's wardrobe.
We also offer personal styling advice - whether it be on a particular garment or a personal session with your own consultant.
Our gift range is fabulous and our ‘gift voucher’ service the perfect last minute gift solution for any woman.
How do you decide what brands and designers you stock?
A Cherry Red label must offer good quality, exclusive fabrications and be on the edge of fashion trends.
We’ve always aimed to have a unique and inspiring mix of Australian and New Zealand designers. We offer a collection of mainstream labels and ‘hard to find’ designers. Our success is about how we buy, the styles we select, the colours we create and finally how to wear it.
What items walk out of the store on-line?
A fabulous print - in a dress or a blouse. They offer a unique look and a touch of fun to the wardrobe.
What item of clothing should no woman live without?
Winter - a fur vest or leather jacket.
Summer - a great jersey dress you can take from day to night and throw in a suitcase.
What's the next big trend for Spring Summer 2011 - what should we keep an eye out for?
Colour, colour, colour! Don’t be afraid to mix ‘pop’ colours together or wear a big bold print.The jumpsuit is here to stay, and we're loving it. Offered in casual and evening styles, in basic colours of neutrals and black as well as big bold prints.
To see the massive range of Cherry Red items check out their website www.cherryred.com.au
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