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By Stewart Dawes The other day I was doing some SEO for my fashion client Cherry Red and she had a daily special happening, a very cool Trelise Cooper jacket offered on her website for half price. Eminently tweetable. Since I have around 30 twitter accounts on the go for varous clients, I was able to tweet this special, without much effort, to about ten percent of the followers I have access to - so a tweet went out to around 10,000 followers on groovy urban twitter accounts to do with bars, cafes & make-up in Sydney, Melbourne and Perth. Facebook vs Twitter ... Round 1 to Facebook Within about twenty minutes one of my Facebook friends commented that she'd just been on the Cherry Red website and bought something. I checked my bit.ly click-through stats later in the day and 12 people had clicked through from Twitter onto the Cherry Red website, which is not too bad - but on this occasion, no-one from Twitter had bought anything. Round one to Facebook, because, tapping into the mind-set truths of small business people for a moment, "all we care about is the revenue". So What is Twitter Worth? That's why, after building up over 40 Twitter accounts for various clients, I developed a targeted & highly professional - plus fully personalised system that costs my twitter clients just $26 per week. Of course I still recommend that these clients chip in and tweet a bit - I call that putting icing on the cake - but they do it with the confidence that their profile is growing every weekday - and that their tweets will be retweeted by over 40 other client profiles all swmming through Twitter together. Safety in numbers - and strength in numbers. What About Courses & Workshops on Twitter? Having attended a number of Twitter for Business workshops, I was astounded at how what was often marketed as "Twitter for Business" would turn out to be "Twitter for Beginners". I've watched business people, packed into rooms paying $250 for two-hour workshops, walk out more bewildered than when they walked in, and you just know that none of them are going to make any meaningful progress on Twitter at all. As a result of thinking through aspects of these "twitter problems", I'm now running small 8-person-maximum 3-hour Twitter tutorials for just $69 per person. The deal I'm offering is you can come to just one, or if you find you keep getting great value and inspiration from the courses, then you can come to as many as you like - if you opt into the system (which you can pull out of at any time) then you have the option of attending one every fortnight. Presently they're just happening in Sydney, however I'm receiving steady interest from Melbourne and Brisbane small business owners so please feel free to connect with me as I estimate I'll be running the first trainings in those cities in about 3 months time. If you have big issues around "I'm not sure Twitter is worth it" then a little bit of time during your first workshop will be given over to people airing their doubts and fears - because you need to work through your negative issues and get to a place - however small it might be - of accepting that Twitter is here to stay and it genuinely is where millions of professionals are interacting both locally and globally right now. We'll also be developing mid to long-range plans that you, your staff, or my twitter specialist on your behalf, can work through to give your business a decent bite of the twitter cherryin a 12-month framework which is going to thrill you - once you've aired all your doubts and had them exorcised, that is! If you really want to know how to make a significant success of your business via Twitter, then come to one workshop and I will blow your mind with how it's going to happen. The Program Only? Or if you want to get started on our $26 per week Twitter management 12-month program, email me via my details below and I'll supply you with more info - because I believe that for any business large or small, spending a grand on twitter in a year is about right - you'll make that back at the very least plus have a year's worth of branding under your wing, while actively placing yourself in a dynamic arena where "anything can happen". How to Get in Touch ...
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